top of page
My Projects
Action ESG - NTT DATA - 2024
Brand and Market Research | Positive Impact | Branding
Context:
In 2024, NTT DATA created a new area focused on ESG (Environmental, Social and Governance), with the aim of consolidating its commitment to sustainable and innovative practices, aligned with the company's global purpose. This new area sought to position itself in a strategic and relevant way, both internally, for employees, and externally, for the market.
Challenge:
The main challenge was to define how this new area should position itself internally in the company, ensuring:
Alignment with NTT DATA's values and organizational culture.
Relevance in the face of global ESG trends and stakeholder expectations.
Clarity in its value proposition, so that it could be understood as a strategic pillar within the organization.
Opportunity
We identified that ESG is the pinnacle of the market, but that there was still a need for internal literacy on the topic and for taboos to be broken.
Applied methodology:
Historical mapping
Desk Research
Focus Group
Benchmarking
Trends
Activities developed: understanding, planning, management, collection of qualitative and quantitative data, analysis and strategic direction.
Context:
In 2024, NTT DATA created a new area focused on ESG (Environmental, Social and Governance), with the aim of consolidating its commitment to sustainable and innovative practices, aligned with the company's global purpose. This new area sought to position itself in a strategic and relevant way, both internally, for employees, and externally, for the market.
Challenge:
The main challenge was to define how this new area should position itself internally in the company, ensuring:
Alignment with NTT DATA's values and organizational culture.
Relevance in the face of global ESG trends and stakeholder expectations.
Clarity in its value proposition, so that it could be understood as a strategic pillar within the organization.
Opportunity
We identified that ESG is the pinnacle of the market, but that there was still a need for internal literacy on the topic and for taboos to be broken.
Applied methodology:
Historical mapping
Desk Research
Focus Group
Benchmarking
Trends
Activities developed: understanding, planning, management, collection of qualitative and quantitative data, analysis and strategic direction.
GEN-AI Smart Recipes Strategy | Hellmann's - 2024
Creative Research | Artificial Intelligence | Positive Impact
Hellmann’s: driving sustainability through culinary innovation
Hellmann’s, a globally recognized brand under the Unilever portfolio, is renowned for its commitment to high-quality products, flavor, and versatility. In recent years, the brand has expanded its mission, positioning itself as a key ally in the fight against food waste—one of the most pressing global sustainability challenges.
To strengthen this positioning and deepen its connection with conscious consumers, Hellmann’s launched the “No-Waste Monday” campaign. Inspired by the global “Meatless Monday” movement and tailored to the Brazilian context, the campaign aimed to encourage more responsible consumption habits. By offering a practical and creative approach to reducing food waste, Hellmann’s also promoted balanced eating practices, reinforcing its role as a sustainability advocate.
Challenge
Hellmann’s recognized the need to rethink its landing page, transforming it into a more creative strategic platform that reflects the zeitgeist and aligns with the campaign's purpose. The goal was to craft an innovative digital experience tied to market context, emerging trends, and the campaign’s sustainable impact.
Opportunity
As one of the world's largest food producers, Brazil holds the alarming title of the 10th country with the highest food waste, according to the UN. Coupled with the rapid adoption of digital tools and Artificial Intelligence (AI) by Gen Z, this presented a clear opportunity: leverage technology to address a local issue while connecting consumers to the campaign’s sustainability mission.
Applied Methodology:
Desk Research for Consumer Insights
Solution
We presented a mini-report with a solid foundation and proposed the integration of a personalized AI conversational chat on the campaign’s new landing page: "Smart Recipes."
Experience Functionality:
Users input the ingredients available in their fridge into the chat.
The AI, tailored to Hellmann’s brand identity, suggests creative and practical recipes.
Encourages the reuse of leftovers, reducing food waste.
Results and Impact:
Increased Engagement: The personalized experience led to a significant rise in user time spent on the landing page.
Brand Strengthening: Hellmann’s positioned itself as an innovative brand attuned to social and environmental demands.
Market Recognition: The project was nominated for the 2024 Effie Awards, standing out as a strategic and impactful campaign.
Hellmann’s: driving sustainability through culinary innovation
Hellmann’s, a globally recognized brand under the Unilever portfolio, is renowned for its commitment to high-quality products, flavor, and versatility. In recent years, the brand has expanded its mission, positioning itself as a key ally in the fight against food waste—one of the most pressing global sustainability challenges.
To strengthen this positioning and deepen its connection with conscious consumers, Hellmann’s launched the “No-Waste Monday” campaign. Inspired by the global “Meatless Monday” movement and tailored to the Brazilian context, the campaign aimed to encourage more responsible consumption habits. By offering a practical and creative approach to reducing food waste, Hellmann’s also promoted balanced eating practices, reinforcing its role as a sustainability advocate.
Challenge
Hellmann’s recognized the need to rethink its landing page, transforming it into a more creative strategic platform that reflects the zeitgeist and aligns with the campaign's purpose. The goal was to craft an innovative digital experience tied to market context, emerging trends, and the campaign’s sustainable impact.
Opportunity
As one of the world's largest food producers, Brazil holds the alarming title of the 10th country with the highest food waste, according to the UN. Coupled with the rapid adoption of digital tools and Artificial Intelligence (AI) by Gen Z, this presented a clear opportunity: leverage technology to address a local issue while connecting consumers to the campaign’s sustainability mission.
Applied Methodology:
Desk Research for Consumer Insights
Solution
We presented a mini-report with a solid foundation and proposed the integration of a personalized AI conversational chat on the campaign’s new landing page: "Smart Recipes."
Experience Functionality:
Users input the ingredients available in their fridge into the chat.
The AI, tailored to Hellmann’s brand identity, suggests creative and practical recipes.
Encourages the reuse of leftovers, reducing food waste.
Results and Impact:
Increased Engagement: The personalized experience led to a significant rise in user time spent on the landing page.
Brand Strengthening: Hellmann’s positioned itself as an innovative brand attuned to social and environmental demands.
Market Recognition: The project was nominated for the 2024 Effie Awards, standing out as a strategic and impactful campaign.
ChatBot Test de Piel | Dove 🇨🇴 🇦🇷 🇲🇽 - 2024
Brand Experience | ChatBot
Context
Dove, a brand renowned for its dedication to skin and body care, has launched its first line of specialized body care products. This launch represents a strategic step to expand its market presence by offering personalized solutions tailored to consumers' specific needs. To boost visibility for the new line and further engage its audience, the brand sought an innovative solution that would connect consumers to the product’s value proposition in an interactive, creative, and educational way.
Challenge
The main challenge was to create a responsive digital experience that not only increased interest in the new products but also provided real value to consumers. The solution needed to be attractive, intuitive, and effective in connecting users to the body care solutions, while considering the cultural nuances and expectations of three key markets: Mexico, Colombia, and Argentina.
Solution
To meet Dove’s needs, we developed an innovative Interactive Conversational Quiz that allows users to analyze their skin and receive personalized recommendations for the ideal products from the new line. The quiz was designed with an immersive visual and functional experience, ensuring the process was simple and engaging for consumers.
The strategy included creating a Landing Page tailored for the Mexican, Colombian, and Argentine markets, with careful consideration of each country’s cultural and linguistic nuances. The page was optimized for accessibility and seamless navigation, providing clear product information and highlighting the benefits of each recommendation.
This approach not only increased the visibility of the body care line but also strengthened the bond between Dove and its consumers, positioning the brand as a leader in personalization and skin care.
Context
Dove, a brand renowned for its dedication to skin and body care, has launched its first line of specialized body care products. This launch represents a strategic step to expand its market presence by offering personalized solutions tailored to consumers' specific needs. To boost visibility for the new line and further engage its audience, the brand sought an innovative solution that would connect consumers to the product’s value proposition in an interactive, creative, and educational way.
Challenge
The main challenge was to create a responsive digital experience that not only increased interest in the new products but also provided real value to consumers. The solution needed to be attractive, intuitive, and effective in connecting users to the body care solutions, while considering the cultural nuances and expectations of three key markets: Mexico, Colombia, and Argentina.
Solution
To meet Dove’s needs, we developed an innovative Interactive Conversational Quiz that allows users to analyze their skin and receive personalized recommendations for the ideal products from the new line. The quiz was designed with an immersive visual and functional experience, ensuring the process was simple and engaging for consumers.
The strategy included creating a Landing Page tailored for the Mexican, Colombian, and Argentine markets, with careful consideration of each country’s cultural and linguistic nuances. The page was optimized for accessibility and seamless navigation, providing clear product information and highlighting the benefits of each recommendation.
This approach not only increased the visibility of the body care line but also strengthened the bond between Dove and its consumers, positioning the brand as a leader in personalization and skin care.
Campaign Video Airtalk - Latam Airlines 🇨🇱 - 2024
Video | Motion Design | Technology
Latam Airlines: Showcasing Innovation with AI-Powered Data Solutions
Context
Latam Airlines Chile approached our team to create a video introducing their new AI-powered tool designed to enable fast and secure data analysis and extraction.
Solution
We developed a 100% illustrated video, meticulously aligned with Latam Airlines' brand guidelines, including tone of voice and content strategy. From scripting in Spanish to video production and finalization, every step was crafted to deliver an engaging and informative experience.
Results
The video was such a success that what initially began as a targeted initiative for Latam’s data division, DataDem, broke barriers, resonating across the entire company. It was shared in three languages—Spanish, English, and Portuguese—amplifying its reach and impact company-wide.
Latam Airlines: Showcasing Innovation with AI-Powered Data Solutions
Context
Latam Airlines Chile approached our team to create a video introducing their new AI-powered tool designed to enable fast and secure data analysis and extraction.
Solution
We developed a 100% illustrated video, meticulously aligned with Latam Airlines' brand guidelines, including tone of voice and content strategy. From scripting in Spanish to video production and finalization, every step was crafted to deliver an engaging and informative experience.
Results
The video was such a success that what initially began as a targeted initiative for Latam’s data division, DataDem, broke barriers, resonating across the entire company. It was shared in three languages—Spanish, English, and Portuguese—amplifying its reach and impact company-wide.
GEN-AI Recipes Images | Hellmann's & NBA - 2024
Creativity | Technology | Artificial Intelligence
Hellmann's has been building an incredible partnership with the NBA over the last few years. This strong partnership has a campaign that has been covering the theme for 2 years: "At the moment it has to be Hellmann's". This campaign offers a series of online and offline activations, where Hellmann's encourages consumers and fans to use its "hero" product, mayonnaise. Its main objective is to strengthen its brand positioning, as well as expand and foster its "brand lovers" community.
Aiming to innovate, streamline and reduce costs in the recipe image production process, Hellmann's approached NTT DATA to create recipe images using artificial intelligence (AI).
With the help of a Prompt Designer and a Finalist, we were challenged to produce recipe images that presented a harmonious visual concept, like a campaign. Furthermore, it was necessary to adapt these images to different media formats, using artificial intelligence.
To meet this challenge, we set out to create 5 different recipes in 4 formats for each recipe. We used tools like Midjourney and Photoshop to meet demand and it was a success. Despite the limitations that AI still presents to us, it was possible to achieve satisfactory results such as the visual harmony between the images in accordance with the brand's visual guide.
The process continued with the creation of images with AI, firstly through a detailed briefing and then, with the client's prior approval, we made small adjustments in post-production to then deploy them in other formats.
With the project completed, we reduced the 2-month photo shooting time into 3 weeks, as well as the cost invested.
Hellmann's has been building an incredible partnership with the NBA over the last few years. This strong partnership has a campaign that has been covering the theme for 2 years: "At the moment it has to be Hellmann's". This campaign offers a series of online and offline activations, where Hellmann's encourages consumers and fans to use its "hero" product, mayonnaise. Its main objective is to strengthen its brand positioning, as well as expand and foster its "brand lovers" community.
Aiming to innovate, streamline and reduce costs in the recipe image production process, Hellmann's approached NTT DATA to create recipe images using artificial intelligence (AI).
With the help of a Prompt Designer and a Finalist, we were challenged to produce recipe images that presented a harmonious visual concept, like a campaign. Furthermore, it was necessary to adapt these images to different media formats, using artificial intelligence.
To meet this challenge, we set out to create 5 different recipes in 4 formats for each recipe. We used tools like Midjourney and Photoshop to meet demand and it was a success. Despite the limitations that AI still presents to us, it was possible to achieve satisfactory results such as the visual harmony between the images in accordance with the brand's visual guide.
The process continued with the creation of images with AI, firstly through a detailed briefing and then, with the client's prior approval, we made small adjustments in post-production to then deploy them in other formats.
With the project completed, we reduced the 2-month photo shooting time into 3 weeks, as well as the cost invested.
Neoenergia Website Unification Strategy Research | Neoenergia - 2023
Research | Strategy Direction
Neoenergia Group, one of the leading energy companies in Brazil, faced significant challenges in its digital presence, impacting both user experience and brand perception. These challenges unfolded across three key areas:
1. Engagement fragmentation: Multiple portals offering disjointed experiences.
2. Information Gaps: Users struggling to find accurate and relevant data.
3. Lack of clear brand positioning: Undermining public perception and weakening the connection to the company’s core values.
These issues highlighted an urgent need for a strategic digital overhaul, designed to centralize Neoenergia’s efforts into a cohesive experience that aligns with user needs and reinforces the brand’s purpose.
Challenge
Facing these obstacles, the UX team at NTT DATA proposed a unified channel solution. However, the client initially resisted, unable to perceive the immediate value of the presented approach. To overcome this setback, we were brought in to conduct research and craft a strategic direction that clearly demonstrated the benefits of this transformation.
Opportunity
The unification of Neoenergia's digital channels presents a unique opportunity to:
• Strengthen Neoenergia's brand positioning.
• Align with contemporary trends.
• Simplify the user journey.
• Seamlessly integrate ESG and innovation.
Applied Methodology: Desk Research with Benchmarking and Future Trends.
Solution
We delivered a strategic report that showcased the value of the proposed change, connecting data, trends, and insights to market context while highlighting the enhanced experience designed by the UX team.
Results and Impact
We achieved stronger client buy-in: The research and redesign of the proposal convinced Neoenergia Group to move forward with the project, recognizing the advantages of a unified, modern portal.
Positive Impact:
• Improved public perception of the brand.
• Increased digital engagement.
• Alignment with contemporary branding practices and digital sustainability.
Neoenergia Group, one of the leading energy companies in Brazil, faced significant challenges in its digital presence, impacting both user experience and brand perception. These challenges unfolded across three key areas:
1. Engagement fragmentation: Multiple portals offering disjointed experiences.
2. Information Gaps: Users struggling to find accurate and relevant data.
3. Lack of clear brand positioning: Undermining public perception and weakening the connection to the company’s core values.
These issues highlighted an urgent need for a strategic digital overhaul, designed to centralize Neoenergia’s efforts into a cohesive experience that aligns with user needs and reinforces the brand’s purpose.
Challenge
Facing these obstacles, the UX team at NTT DATA proposed a unified channel solution. However, the client initially resisted, unable to perceive the immediate value of the presented approach. To overcome this setback, we were brought in to conduct research and craft a strategic direction that clearly demonstrated the benefits of this transformation.
Opportunity
The unification of Neoenergia's digital channels presents a unique opportunity to:
• Strengthen Neoenergia's brand positioning.
• Align with contemporary trends.
• Simplify the user journey.
• Seamlessly integrate ESG and innovation.
Applied Methodology: Desk Research with Benchmarking and Future Trends.
Solution
We delivered a strategic report that showcased the value of the proposed change, connecting data, trends, and insights to market context while highlighting the enhanced experience designed by the UX team.
Results and Impact
We achieved stronger client buy-in: The research and redesign of the proposal convinced Neoenergia Group to move forward with the project, recognizing the advantages of a unified, modern portal.
Positive Impact:
• Improved public perception of the brand.
• Increased digital engagement.
• Alignment with contemporary branding practices and digital sustainability.
New positioning of Recepedia | Unilever - 2023
Brand Research | Consumer Insights | Creative Ideation
The Recepedia platform was developed by Unilever as one of the main initiatives to get closer to consumers in the brand's Nutrition pillar. Its main objective has always been to consolidate Unilever's positioning as a partner brand for adequate nutritional development in Latin America.
More than 6 years after its launch, Unilever understood that its objective was far from being achieved and approached us with the mission of giving new meaning to the platform, of transforming it into an active tool in the process of repositioning the brand in all countries where Act.
Through an approach focused on research, generation of insights and tangible ideations, we created the new Mind Map focused on three pillars: innovation, digital and brand experience. Through, with the help of illustrations, we brought a new vision of what the Recepedia of the future will be and all the actions that will transform the platform into Unilever's main communication channel with its customers, creating a nutritional legacy for the region.
We developed more than 40 actions designed and connected with the brand:
with Social Media plan, Influencer Squad, Metaverse, Digital Channels, Brand Activations, Partnerships, Digital Personas, Superapp, Social Action, Chatbot.
The Recepedia platform was developed by Unilever as one of the main initiatives to get closer to consumers in the brand's Nutrition pillar. Its main objective has always been to consolidate Unilever's positioning as a partner brand for adequate nutritional development in Latin America.
More than 6 years after its launch, Unilever understood that its objective was far from being achieved and approached us with the mission of giving new meaning to the platform, of transforming it into an active tool in the process of repositioning the brand in all countries where Act.
Through an approach focused on research, generation of insights and tangible ideations, we created the new Mind Map focused on three pillars: innovation, digital and brand experience. Through, with the help of illustrations, we brought a new vision of what the Recepedia of the future will be and all the actions that will transform the platform into Unilever's main communication channel with its customers, creating a nutritional legacy for the region.
We developed more than 40 actions designed and connected with the brand:
with Social Media plan, Influencer Squad, Metaverse, Digital Channels, Brand Activations, Partnerships, Digital Personas, Superapp, Social Action, Chatbot.
Creative Technology Display | Havaianas - 2023
Brand Experience | Creative Digital Activation | Augmented Reality
Faced with the growing demand for innovations in retail, we faced the challenge of increasing the presence of the Havaianas brand at points of sale, providing a unique experience for consumers.
Challenge: The proposed challenge was to create a solution that not only highlighted the brand, but was also practical and engaging. It was crucial to develop something that could be easily transported and used in different types of sales points, ensuring a strong presence for Havaianas.
Results: To solve this challenge, we developed a physical display with adequate ergonomics, making it easy to transport and adaptable to any sales environment. Additionally, we incorporate Augmented Reality technology to offer a personalized and enchanting experience to customers. The projection of regional prints added a charming touch, connecting the Havaianas brand to the cultural identity of representative places in Brazil. This solution not only met the practical needs of retail, but also elevated the customer experience to a whole new level.
Faced with the growing demand for innovations in retail, we faced the challenge of increasing the presence of the Havaianas brand at points of sale, providing a unique experience for consumers.
Challenge: The proposed challenge was to create a solution that not only highlighted the brand, but was also practical and engaging. It was crucial to develop something that could be easily transported and used in different types of sales points, ensuring a strong presence for Havaianas.
Results: To solve this challenge, we developed a physical display with adequate ergonomics, making it easy to transport and adaptable to any sales environment. Additionally, we incorporate Augmented Reality technology to offer a personalized and enchanting experience to customers. The projection of regional prints added a charming touch, connecting the Havaianas brand to the cultural identity of representative places in Brazil. This solution not only met the practical needs of retail, but also elevated the customer experience to a whole new level.
Digital Future Album | Rexona - 2023
Digital Experience | Technology | Creativity | Positive Impact
In the women's sports scenario in Brazil, cultural and structural challenges persist that limit women's participation and visibility, especially in football. Research by Grupo Consumoteca reveals that only 41% of women were encouraged to play sports in their childhood, contributing to the existence of limiting beliefs. Rexona, aware of these barriers, sponsors the 2023 FIFA Women's World Cup, seeking to increase the visibility of women's sport and combat inequalities.
Challenge: Given this commitment, Rexona faces the challenge of transforming the physical experience of Álbum do Futuro, part of the Quebrando Barreiras project, into a digital album connected to the brand's website. The strategy aims to ensure that the album's narrative is understood in its new format, which includes a landing page adapted for mobile and desktop devices.
Results: To overcome this challenge, we chose to create an interactive digital album with an approach that goes beyond simple buttons. The strategy involved an innovative layout that preserves the visual identity of the physical album, offering improved functionalities, with suitable software to ensure fluid navigation and efficient collaboration with developers. Responsiveness was key, adapting perfectly to different devices and providing an engaging and immersive experience on any screen.
The strategy not only breaks stereotypes, but strengthens the movement for gender equality in sport, representing a significant milestone in the history of Brazilian women's football. The digital album connected to the Rexona website becomes a powerful tool in promoting equality, inspiring and empowering women in sport.
In the women's sports scenario in Brazil, cultural and structural challenges persist that limit women's participation and visibility, especially in football. Research by Grupo Consumoteca reveals that only 41% of women were encouraged to play sports in their childhood, contributing to the existence of limiting beliefs. Rexona, aware of these barriers, sponsors the 2023 FIFA Women's World Cup, seeking to increase the visibility of women's sport and combat inequalities.
Challenge: Given this commitment, Rexona faces the challenge of transforming the physical experience of Álbum do Futuro, part of the Quebrando Barreiras project, into a digital album connected to the brand's website. The strategy aims to ensure that the album's narrative is understood in its new format, which includes a landing page adapted for mobile and desktop devices.
Results: To overcome this challenge, we chose to create an interactive digital album with an approach that goes beyond simple buttons. The strategy involved an innovative layout that preserves the visual identity of the physical album, offering improved functionalities, with suitable software to ensure fluid navigation and efficient collaboration with developers. Responsiveness was key, adapting perfectly to different devices and providing an engaging and immersive experience on any screen.
The strategy not only breaks stereotypes, but strengthens the movement for gender equality in sport, representing a significant milestone in the history of Brazilian women's football. The digital album connected to the Rexona website becomes a powerful tool in promoting equality, inspiring and empowering women in sport.
Brand and Campaign iuesg | Itaú - 2023
Branding | Positive Impact | ESG | Accessibility
Itaú needed to reinforce, attract and engage its employees in the Sustainability area to use the new ESG concepts tool, proposed by NTT DATA.
We were invited to develop a complete new brand: from strategy to the verbal and visual universe.
The main challenge was to make this new brand an emphatic representation of the essence of the tool, that is, a brand that expressed the main concept of integration, information or people.
We created the IUESG brand, inclusive and accessible to all audiences. Its composition was created based on semiotic studies and tested using an accessibility tool, which suggests the ideal colors and shapes for those who are visually impaired. In this way, the colors, typography, iconography, layout and all graphic elements that make up the brand were created based on accessibility. Furthermore, thinking about the hearing impaired public, the brand is also sound: IUESG has the sound that represents "insight", as the tool enhances the bank's opportunities.
The project reached +2500 employees and brought more than +35 improvements to the areas involved.
Itaú needed to reinforce, attract and engage its employees in the Sustainability area to use the new ESG concepts tool, proposed by NTT DATA.
We were invited to develop a complete new brand: from strategy to the verbal and visual universe.
The main challenge was to make this new brand an emphatic representation of the essence of the tool, that is, a brand that expressed the main concept of integration, information or people.
We created the IUESG brand, inclusive and accessible to all audiences. Its composition was created based on semiotic studies and tested using an accessibility tool, which suggests the ideal colors and shapes for those who are visually impaired. In this way, the colors, typography, iconography, layout and all graphic elements that make up the brand were created based on accessibility. Furthermore, thinking about the hearing impaired public, the brand is also sound: IUESG has the sound that represents "insight", as the tool enhances the bank's opportunities.
The project reached +2500 employees and brought more than +35 improvements to the areas involved.
Creative Event The Juri.Com | Itaú - 2023
Event | Visual Identity | Creative Content
Itaú and Corporate Affairs community faced the challenge of highlighting, valuing and publicizing the process of transformation in the way of working that the team had been experiencing for around 2 years. The objective was to promote the idea that all new changes implemented were made with a view to the team's evolution.
Based on this, the Itaú community aimed to hold a hybrid event in May, for all employees, as an opening to the new phase in which the legal area was beginning. At first it would be a common GO LIVE event, but that's when we entered the scene and collaborated with this understanding process.
When we understood how the community behaved, we saw that creativity and relaxation were very present in everyday life. It was then that we developed a creative and strategic solution for the event, based on the creative theme of the memetic universe, making reference to the great Talk Show programs: humor linked to relevant subjects in an interview format.
To arrive at this solution, the process included understanding the area, creative development of the Naming process, which took the name The Juri.Com, Visual Identity, Presentation Storytelling and creative consultancy for the event script.
The event was attended by around 2 thousand people, including the community's main executives. And the impact was so great that it opened doors for new business with the Itaú Legal community in this new phase. The delivery was considered a success, with very positive feedback strengthening the image of creativity, and excellent experience from ideation to implementation of DX deliveries.
Itaú and Corporate Affairs community faced the challenge of highlighting, valuing and publicizing the process of transformation in the way of working that the team had been experiencing for around 2 years. The objective was to promote the idea that all new changes implemented were made with a view to the team's evolution.
Based on this, the Itaú community aimed to hold a hybrid event in May, for all employees, as an opening to the new phase in which the legal area was beginning. At first it would be a common GO LIVE event, but that's when we entered the scene and collaborated with this understanding process.
When we understood how the community behaved, we saw that creativity and relaxation were very present in everyday life. It was then that we developed a creative and strategic solution for the event, based on the creative theme of the memetic universe, making reference to the great Talk Show programs: humor linked to relevant subjects in an interview format.
To arrive at this solution, the process included understanding the area, creative development of the Naming process, which took the name The Juri.Com, Visual Identity, Presentation Storytelling and creative consultancy for the event script.
The event was attended by around 2 thousand people, including the community's main executives. And the impact was so great that it opened doors for new business with the Itaú Legal community in this new phase. The delivery was considered a success, with very positive feedback strengthening the image of creativity, and excellent experience from ideation to implementation of DX deliveries.
Brand Experience Sinta na Pele | Itaú - 2022
Brand Experience | Digital Activation | Technology | Creativity | Augmented Reality
Itaú needed to engage its employees in the Legal Advisory area for the new phase of digital transformation that they were beginning.
The main challenge was to provide a striking immersion, capable of being felt, heard and seen: with the iuLaw visual identity, the bracelet features artificial intelligence, which presents an emotional film with the project's concepts, without the need for an app or other facilitator, just by pointing the cell phone camera at the logo on the bracelet, in contact with the user's skin.
To create a unique, innovative and complete experience for Itaú Jurídica Consultivo's iuLaw project, we developed a Phygital activation: a bracelet that unites the physical and digital worlds, with NTT DATA technology.
The experience was a success and the iuLaw bracelet became the main communication channel for the Itaú Jurídica Consultivo teams, with a team dedicated to creating and updating the bracelet with two pieces of content per month, which sparked interest in other areas of the bank, which wish to apply the solution to other Itaú demands.
There were +1200 active bracelets and +4000 views on content created by Creative DSGN, NTT DATA, in 6 months.
Itaú needed to engage its employees in the Legal Advisory area for the new phase of digital transformation that they were beginning.
The main challenge was to provide a striking immersion, capable of being felt, heard and seen: with the iuLaw visual identity, the bracelet features artificial intelligence, which presents an emotional film with the project's concepts, without the need for an app or other facilitator, just by pointing the cell phone camera at the logo on the bracelet, in contact with the user's skin.
To create a unique, innovative and complete experience for Itaú Jurídica Consultivo's iuLaw project, we developed a Phygital activation: a bracelet that unites the physical and digital worlds, with NTT DATA technology.
The experience was a success and the iuLaw bracelet became the main communication channel for the Itaú Jurídica Consultivo teams, with a team dedicated to creating and updating the bracelet with two pieces of content per month, which sparked interest in other areas of the bank, which wish to apply the solution to other Itaú demands.
There were +1200 active bracelets and +4000 views on content created by Creative DSGN, NTT DATA, in 6 months.
Brand & Campaign iuLaw | Itaú - 2022
Branding | Endomarketing Campaign
Itaú needed to reinforce, attract and engage its employees in the Legal Advisory area for the new phase of digital transformation that they were beginning.
I was invited by NTT DATA to develop a complete new brand: from strategy to the verbal and visual universe.
Based on an understanding of the area and a strategic plan, we developed the brand's visual universe based on the exploratory phase.
Its composition was created based on semiotic studies and Itaú's brand visual guide.
With the successful delivery of this project, we were able to carry out brand activations, such as the bracelet that carries the phygital concept and AR technology to support engagement and brand launch.
Itaú needed to reinforce, attract and engage its employees in the Legal Advisory area for the new phase of digital transformation that they were beginning.
I was invited by NTT DATA to develop a complete new brand: from strategy to the verbal and visual universe.
Based on an understanding of the area and a strategic plan, we developed the brand's visual universe based on the exploratory phase.
Its composition was created based on semiotic studies and Itaú's brand visual guide.
With the successful delivery of this project, we were able to carry out brand activations, such as the bracelet that carries the phygital concept and AR technology to support engagement and brand launch.
Event Open Innovation Contest | NTT DATA - 2022
Creative Event | Digital Experience | 3D
The Open Innovation Contest is an annual innovation award, held by NTT DATA and aimed at Startups.
In its twelfth edition, we were challenged to create a completely new communication, registration and dissemination channel: different from past editions, more impactful and innovative.
Based on this challenge, we developed a virtual, realistic and fully 3D "mini-world", with a Japanese theme combined with the NTT DATA visual identity, where it is possible to click and navigate through all the elements of the world portal. On the website, we bring together the fields for registration, judges, information about the event, information about the past edition, rules and much more.
The users were impacted by the interactivity and visuals of the site, they experienced a unique experience that represents the credibility and NTT DATA technology. In just 45 days, we had +2000 hits, +6500 interactions, 32% recurrence of hits and more than 70 startups registered.
The Open Innovation Contest is an annual innovation award, held by NTT DATA and aimed at Startups.
In its twelfth edition, we were challenged to create a completely new communication, registration and dissemination channel: different from past editions, more impactful and innovative.
Based on this challenge, we developed a virtual, realistic and fully 3D "mini-world", with a Japanese theme combined with the NTT DATA visual identity, where it is possible to click and navigate through all the elements of the world portal. On the website, we bring together the fields for registration, judges, information about the event, information about the past edition, rules and much more.
The users were impacted by the interactivity and visuals of the site, they experienced a unique experience that represents the credibility and NTT DATA technology. In just 45 days, we had +2000 hits, +6500 interactions, 32% recurrence of hits and more than 70 startups registered.
Arena Metaverse | NTT DATA - 2022
Creativity | Technology | Metaverse
Faced with a constantly evolving technological scenario, NTT DATA faced the need to position itself in the "techhype" circuit and incorporate emerging innovations to remain relevant in the market.
The challenge was not only to embrace technological trends, but also to highlight NTT DATA's presence in a unique and impactful way. It was crucial to create an environment that reflected the company's technological edge and provided an engaging experience for customers and partners.
After studies and technological development, NTT DATA launched its new Metaverse offering, marking a strategic entry into the "techhype". To celebrate this new positioning, the NTT DATA Arena was created, a space for coexistence and immersion in Decentraland. Developed by the Creative DSGN Brasil team, this space was conceived as a sporting environment of the future, a collective and democratic place designed to train, inform and assist everyone on their journey to the NTT DATA world. From its architecture to the applied experiences, the user is taken on an Olympic journey through the company's diverse capabilities, all implemented in Unity. This solution not only met the challenge of standing out in the technology market, but also positioned NTT DATA as an innovative leader in the Metaverse universe.
The space covers more than 2000m² and more than 25m high of pure 3D developed in Unity.
In 3 months we received more than 800 visitors to the space. It was a success!
Faced with a constantly evolving technological scenario, NTT DATA faced the need to position itself in the "techhype" circuit and incorporate emerging innovations to remain relevant in the market.
The challenge was not only to embrace technological trends, but also to highlight NTT DATA's presence in a unique and impactful way. It was crucial to create an environment that reflected the company's technological edge and provided an engaging experience for customers and partners.
After studies and technological development, NTT DATA launched its new Metaverse offering, marking a strategic entry into the "techhype". To celebrate this new positioning, the NTT DATA Arena was created, a space for coexistence and immersion in Decentraland. Developed by the Creative DSGN Brasil team, this space was conceived as a sporting environment of the future, a collective and democratic place designed to train, inform and assist everyone on their journey to the NTT DATA world. From its architecture to the applied experiences, the user is taken on an Olympic journey through the company's diverse capabilities, all implemented in Unity. This solution not only met the challenge of standing out in the technology market, but also positioned NTT DATA as an innovative leader in the Metaverse universe.
The space covers more than 2000m² and more than 25m high of pure 3D developed in Unity.
In 3 months we received more than 800 visitors to the space. It was a success!
Report Trabalhadores Essenciais | Chazz - 2020
Visual Identity | Layout Report | Graphic Design
Chazz, NTT DATA's Design and Research area, launched Explore, a series of content about trends that are shaping the behaviors of individuals, society and business.
The first season of Explore's megatrend reports, 'Expanded Present', was based on a concept that comprised hyperconnectivity and the transformation of concrete reality through multiple virtual experiences.
Based on studies, we achieved an innovative visual solution by adopting the concept of Brutalism. This, although recognized in architecture, was skillfully applied to visual design, offering a wide and fascinating range of options and visual characteristics, incorporated into the DNA of this season's project.
The report was disseminated internally and on NTT DATA' social networks, resulting in notable success, with more than 1000 downloads made.
Chazz, NTT DATA's Design and Research area, launched Explore, a series of content about trends that are shaping the behaviors of individuals, society and business.
The first season of Explore's megatrend reports, 'Expanded Present', was based on a concept that comprised hyperconnectivity and the transformation of concrete reality through multiple virtual experiences.
Based on studies, we achieved an innovative visual solution by adopting the concept of Brutalism. This, although recognized in architecture, was skillfully applied to visual design, offering a wide and fascinating range of options and visual characteristics, incorporated into the DNA of this season's project.
The report was disseminated internally and on NTT DATA' social networks, resulting in notable success, with more than 1000 downloads made.
Trend Report Explore | Chazz - 2019
Visual Identity | Layout Trends Report | Graphic Design
Combining curiosity and depth, Chazz, NTT DATA's Design and Research area, launched Explore, a series of content about trends that are shaping the behaviors of individuals, society and business.
The first season of Explore's megatrend reports, 'Expanded Present', was based on a concept that comprised hyperconnectivity and the transformation of concrete reality through multiple virtual experiences.
Based on studies, we achieved an innovative visual solution by adopting the concept of Brutalism. This, although recognized in architecture, was skillfully applied to visual design, offering a wide and fascinating range of options and visual characteristics, incorporated into the DNA of this season's project.
The report was disseminated internally and on NTT DATA' social networks, resulting in notable success, with more than 1000 downloads made.
Combining curiosity and depth, Chazz, NTT DATA's Design and Research area, launched Explore, a series of content about trends that are shaping the behaviors of individuals, society and business.
The first season of Explore's megatrend reports, 'Expanded Present', was based on a concept that comprised hyperconnectivity and the transformation of concrete reality through multiple virtual experiences.
Based on studies, we achieved an innovative visual solution by adopting the concept of Brutalism. This, although recognized in architecture, was skillfully applied to visual design, offering a wide and fascinating range of options and visual characteristics, incorporated into the DNA of this season's project.
The report was disseminated internally and on NTT DATA' social networks, resulting in notable success, with more than 1000 downloads made.
Event everis Talks Meetup | everis - 2019
Visual Identity | Brand | Graphic Design
One of the main sub-brands of technology consultancy everis Brasil, everis Talks Meetup is a meeting to gather, connect, share thoughts and generate reflections, encouraging “thinking outside the box”, in a format that promotes a new discussion every week, with content relevant information about people and technology.
The visual design of everis Talks Meetup did not meet the concept of the meeting or the proposal to attract a younger audience. Because of this, we were challenged to carry out a redesign of the visual identity expressing youthfulness, the strength of sharing knowledge, the relevance of meetings like this and the connection promoted between different people.
The sub-brand was built based on the everis brand manual, incorporating the concepts of youthfulness, sharing, relevance and connection. The color palette expresses youthfulness, the logo with quotation marks symbolizes sharing, transparent symbols highlight relevance and the Mondrian-inspired layout represents the connection between the elements in an asymmetrical way.
One of the main sub-brands of technology consultancy everis Brasil, everis Talks Meetup is a meeting to gather, connect, share thoughts and generate reflections, encouraging “thinking outside the box”, in a format that promotes a new discussion every week, with content relevant information about people and technology.
The visual design of everis Talks Meetup did not meet the concept of the meeting or the proposal to attract a younger audience. Because of this, we were challenged to carry out a redesign of the visual identity expressing youthfulness, the strength of sharing knowledge, the relevance of meetings like this and the connection promoted between different people.
The sub-brand was built based on the everis brand manual, incorporating the concepts of youthfulness, sharing, relevance and connection. The color palette expresses youthfulness, the logo with quotation marks symbolizes sharing, transparent symbols highlight relevance and the Mondrian-inspired layout represents the connection between the elements in an asymmetrical way.
bottom of page