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Campaign Video Airtalk - Latam Airlines 🇨🇱 - 2024
Category Project
Video | Motion Design | Technology
Date
2024
My Activities
• Project Management
• Team leadership
• Client Management
• Creative Direction
Client
Latam Airlines by NTT DATA
Video | Motion Design | Technology
Latam Airlines: Showcasing Innovation with AI-Powered Data Solutions
Context
Latam Airlines Chile approached our team to create a video introducing their new AI-powered tool designed to enable fast and secure data analysis and extraction.
Solution
We developed a 100% illustrated video, meticulously aligned with Latam Airlines' brand guidelines, including tone of voice and content strategy. From scripting in Spanish to video production and finalization, every step was crafted to deliver an engaging and informative experience.
Results
The video was such a success that what initially began as a targeted initiative for Latam’s data division, DataDem, broke barriers, resonating across the entire company. It was shared in three languages—Spanish, English, and Portuguese—amplifying its reach and impact company-wide.
