Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Creative Technology Display | Havaianas - 2023
Category Project
Brand Experience; Digital Activation; Technology; Creativity
Date
November 2023
My Activities
• Project Management (POC)
• Creative Proposal Presentation
• Content Strategy
• Creative Strategy
• Creative Experience Journey
Client
Havaianas - Alpargatas for NTT DATA
Brand Experience | Creative Digital Activation | Augmented Reality
Faced with the growing demand for innovations in retail, we faced the challenge of increasing the presence of the Havaianas brand at points of sale, providing a unique experience for consumers.
Challenge: The proposed challenge was to create a solution that not only highlighted the brand, but was also practical and engaging. It was crucial to develop something that could be easily transported and used in different types of sales points, ensuring a strong presence for Havaianas.
Results: To solve this challenge, we developed a physical display with adequate ergonomics, making it easy to transport and adaptable to any sales environment. Additionally, we incorporate Augmented Reality technology to offer a personalized and enchanting experience to customers. The projection of regional prints added a charming touch, connecting the Havaianas brand to the cultural identity of representative places in Brazil. This solution not only met the practical needs of retail, but also elevated the customer experience to a whole new level.
