Creative Event The Juri.Com | Itaú - 2023

Event | Visual Identity | Creative Content

Itaú and Corporate Affairs community faced the challenge of highlighting, valuing and publicizing the process of transformation in the way of working that the team had been experiencing for around 2 years. The objective was to promote the idea that all new changes implemented were made with a view to the team's evolution.

Based on this, the Itaú community aimed to hold a hybrid event in May, for all employees, as an opening to the new phase in which the legal area was beginning. At first it would be a common GO LIVE event, but that's when we entered the scene and collaborated with this understanding process.

When we understood how the community behaved, we saw that creativity and relaxation were very present in everyday life. It was then that we developed a creative and strategic solution for the event, based on the creative theme of the memetic universe, making reference to the great Talk Show programs: humor linked to relevant subjects in an interview format.
To arrive at this solution, the process included understanding the area, creative development of the Naming process, which took the name The Juri.Com, Visual Identity, Presentation Storytelling and creative consultancy for the event script.

The event was attended by around 2 thousand people, including the community's main executives. And the impact was so great that it opened doors for new business with the Itaú Legal community in this new phase. The delivery was considered a success, with very positive feedback strengthening the image of creativity, and excellent experience from ideation to implementation of DX deliveries.