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Trend Report Explore | Chazz - 2019
Category Project
Visual Identity; Visual Design; Graphic Design
Date
2019
My Activities
• Graphic Design
• Collage
• Editorial
Client
everis
Visual Identity | Layout Trends Report | Graphic Design
Combining curiosity and depth, Chazz, NTT DATA's Design and Research area, launched Explore, a series of content about trends that are shaping the behaviors of individuals, society and business.
The first season of Explore's megatrend reports, 'Expanded Present', was based on a concept that comprised hyperconnectivity and the transformation of concrete reality through multiple virtual experiences.
Based on studies, we achieved an innovative visual solution by adopting the concept of Brutalism. This, although recognized in architecture, was skillfully applied to visual design, offering a wide and fascinating range of options and visual characteristics, incorporated into the DNA of this season's project.
The report was disseminated internally and on NTT DATA' social networks, resulting in notable success, with more than 1000 downloads made.
