ChatBot Test de Piel | Dove 🇨🇴 🇦🇷 🇲🇽 - 2024

Brand Experience | ChatBot

Context
Dove, a brand renowned for its dedication to skin and body care, has launched its first line of specialized body care products. This launch represents a strategic step to expand its market presence by offering personalized solutions tailored to consumers' specific needs. To boost visibility for the new line and further engage its audience, the brand sought an innovative solution that would connect consumers to the product’s value proposition in an interactive, creative, and educational way.

Challenge
The main challenge was to create a responsive digital experience that not only increased interest in the new products but also provided real value to consumers. The solution needed to be attractive, intuitive, and effective in connecting users to the body care solutions, while considering the cultural nuances and expectations of three key markets: Mexico, Colombia, and Argentina.

Solution
To meet Dove’s needs, we developed an innovative Interactive Conversational Quiz that allows users to analyze their skin and receive personalized recommendations for the ideal products from the new line. The quiz was designed with an immersive visual and functional experience, ensuring the process was simple and engaging for consumers.

The strategy included creating a Landing Page tailored for the Mexican, Colombian, and Argentine markets, with careful consideration of each country’s cultural and linguistic nuances. The page was optimized for accessibility and seamless navigation, providing clear product information and highlighting the benefits of each recommendation.

This approach not only increased the visibility of the body care line but also strengthened the bond between Dove and its consumers, positioning the brand as a leader in personalization and skin care.