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Brand Experience Sinta na Pele | Itaú - 2022
Category Project
Brand Experience; Digital Activation; Technology; Creativity; Endomarketing Campaing;
Date
2022
My Activities
• Project Management
• Team Leadership
• Creative Direction
• Client Management
• Creative Experience Journey
Client
Jurídico - Itaú for NTT DATA
Brand Experience | Digital Activation | Technology | Creativity | Augmented Reality
Itaú needed to engage its employees in the Legal Advisory area for the new phase of digital transformation that they were beginning.
The main challenge was to provide a striking immersion, capable of being felt, heard and seen: with the iuLaw visual identity, the bracelet features artificial intelligence, which presents an emotional film with the project's concepts, without the need for an app or other facilitator, just by pointing the cell phone camera at the logo on the bracelet, in contact with the user's skin.
To create a unique, innovative and complete experience for Itaú Jurídica Consultivo's iuLaw project, we developed a Phygital activation: a bracelet that unites the physical and digital worlds, with NTT DATA technology.
The experience was a success and the iuLaw bracelet became the main communication channel for the Itaú Jurídica Consultivo teams, with a team dedicated to creating and updating the bracelet with two pieces of content per month, which sparked interest in other areas of the bank, which wish to apply the solution to other Itaú demands.
There were +1200 active bracelets and +4000 views on content created by Creative DSGN, NTT DATA, in 6 months.
