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Arena Metaverse | NTT DATA - 2022
Category Project
Technology; Creativity; Metaverse
Date
2022
My Activities
• Project Management
• Team Leadership
• Client Management
• Creative Direction
Client
Hellmann's - Unilever for NTT DATA
Creativity | Technology | Metaverse
Faced with a constantly evolving technological scenario, NTT DATA faced the need to position itself in the "techhype" circuit and incorporate emerging innovations to remain relevant in the market.
The challenge was not only to embrace technological trends, but also to highlight NTT DATA's presence in a unique and impactful way. It was crucial to create an environment that reflected the company's technological edge and provided an engaging experience for customers and partners.
After studies and technological development, NTT DATA launched its new Metaverse offering, marking a strategic entry into the "techhype". To celebrate this new positioning, the NTT DATA Arena was created, a space for coexistence and immersion in Decentraland. Developed by the Creative DSGN Brasil team, this space was conceived as a sporting environment of the future, a collective and democratic place designed to train, inform and assist everyone on their journey to the NTT DATA world. From its architecture to the applied experiences, the user is taken on an Olympic journey through the company's diverse capabilities, all implemented in Unity. This solution not only met the challenge of standing out in the technology market, but also positioned NTT DATA as an innovative leader in the Metaverse universe.
The space covers more than 2000m² and more than 25m high of pure 3D developed in Unity.
In 3 months we received more than 800 visitors to the space. It was a success!
