Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Action ESG - NTT DATA - 2024
Project Category
Brand Strategy Action ESG - 2024
Data
2024
My activities
• Understanding - Briefing
• Research Planning
• Desk Research - Contextual scenarios; Consumer behavior; And technological trends; Data collection and analysis;
• Creative strategic direction Research
• Proposal Construction with Research
• Project Management
• Client Management
Brand and Market Research | Positive Impact | Branding
Context:
In 2024, NTT DATA created a new area focused on ESG (Environmental, Social and Governance), with the aim of consolidating its commitment to sustainable and innovative practices, aligned with the company's global purpose. This new area sought to position itself in a strategic and relevant way, both internally, for employees, and externally, for the market.
Challenge:
The main challenge was to define how this new area should position itself internally in the company, ensuring:
Alignment with NTT DATA's values and organizational culture.
Relevance in the face of global ESG trends and stakeholder expectations.
Clarity in its value proposition, so that it could be understood as a strategic pillar within the organization.
Opportunity
We identified that ESG is the pinnacle of the market, but that there was still a need for internal literacy on the topic and for taboos to be broken.
Applied methodology:
Historical mapping
Desk Research
Focus Group
Benchmarking
Trends
Activities developed: understanding, planning, management, collection of qualitative and quantitative data, analysis and strategic direction.
