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Brand & Campaign iuLaw | Itaú - 2022
Category Project
Branding; Endomarketing Campaign
Date
2022
My Activities
• Project Management
• Team Leadership
• Brand Strategy
• Creative Direction
• Art Direction
• Client Management
Client
Jurídico - Itaú for NTT DATA
Branding | Endomarketing Campaign
Itaú needed to reinforce, attract and engage its employees in the Legal Advisory area for the new phase of digital transformation that they were beginning.
I was invited by NTT DATA to develop a complete new brand: from strategy to the verbal and visual universe.
Based on an understanding of the area and a strategic plan, we developed the brand's visual universe based on the exploratory phase.
Its composition was created based on semiotic studies and Itaú's brand visual guide.
With the successful delivery of this project, we were able to carry out brand activations, such as the bracelet that carries the phygital concept and AR technology to support engagement and brand launch.
