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Event everis Talks Meetup | everis - 2019
Category Project
Visual Identity; Visual Design; Graphic Design
Date
2019
My Activities
• Art Direction
• Graphic Design
• Visual Identity
Client
everis
Visual Identity | Brand | Graphic Design
One of the main sub-brands of technology consultancy everis Brasil, everis Talks Meetup is a meeting to gather, connect, share thoughts and generate reflections, encouraging “thinking outside the box”, in a format that promotes a new discussion every week, with content relevant information about people and technology.
The visual design of everis Talks Meetup did not meet the concept of the meeting or the proposal to attract a younger audience. Because of this, we were challenged to carry out a redesign of the visual identity expressing youthfulness, the strength of sharing knowledge, the relevance of meetings like this and the connection promoted between different people.
The sub-brand was built based on the everis brand manual, incorporating the concepts of youthfulness, sharing, relevance and connection. The color palette expresses youthfulness, the logo with quotation marks symbolizes sharing, transparent symbols highlight relevance and the Mondrian-inspired layout represents the connection between the elements in an asymmetrical way.
